The mobile user's guide to: THE NEW SOCIAL ETIQUETTE

I've had the Helio Ocean for about a month now and I'm very happy with it. I really wanted the iPhone but I swore to myself that I would never buy the first batch of any Apple product. I had an awful experience with my MacBook - let's just say I became a regular at the genius bar and padded boxes were involved more than once.

I was flipping through LUCKY and noticed Helio's "The New Social Etiquette" print-insert campaign. I thought it was a pretty good marketing piece. Pretty amusing and they did a great job of subliminally getting the Ocean's features across.




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