I can't lie, reading all of the awesome comments from friends and readers made saying goodbye a little harder - but knowing that I was able to connect with so many like-minded folks via the magical land of blogging in such a short time, reassures me that letting it go now doesn't necessarily mean that all of the time and energy that went into, now means absolutely nothing. I know it sounds crazy, but that was the hardest part about it, thinking... wow you've worked so so hard on growing the site, increasing readership, coming up with unique features and you're just going to let it go just like that??! Then I realized that I was holding on to it for the wrong reasons.
I spent a good amount of time working on HH, mostly finding unique products and new artists that appealed to me AND that haven't been plastered on other blogs. After crunching the numbers, the amount of money I was receiving from advertising wasn't enough to justify the amount of time I spent working on the site. Yes, I could've revved up marketing and pumped money in from savings, perhaps hire a few contributors to increase content to increase page views - ultimately acquiring more advertisers... hmmm it all started to sound way too familiar. Hey wait up, wasn't this the world that I left three years ago?? Somehow I came full circle, masked by more favorable variables like "handmade" and "indie" - but this route was headed straight back to what I was running away from three years ago.
It's so easy to revert back to what we're used to doing right? For me, it's the web. Websites, Photoshop, online content, page views, unique visitors... in a strange way, I find comfort in these terms. It's no surprise that I jumped at the first opportunity to get reacquainted with these old pals so quickly. My goal for the next few months is to force myself to grow & learn outside my "happy place" and to stop hiding behind what I find comfort in!!