I just read about Madewell on Anh-Minh's blog. So, to answer her question ... I think I'm the last one to know about it!
It appears to be more affordable but luckily without compromising style.
I feel like I have a whole bunch of things to share with you today... I just haven't had the chance to write and upload pics - I'll get on that after I run some boring but necessary errands!